Click links below to view the
in our collection:
Before Salsa, Ross Shafer sold bikes
under the Red Bush name. Check out our
1978 Red Bush Tandem, very cool.
Miscellaneous pictures from Ross Shafer.
I have posted the fronts and back of each set but they occasionally got
shuffled out of order. Isn't too tough to figure them out though.
the Proteus frame building kit and built his first road bike in three months.
When he would show up on the bike, people began to ask about it. Ross
agreed to build several frames in his basement and decided that it might be a
possible career path. Often times, the best way to learn a new craft is to
find a job in a production environment so Ross went looking for an opportunity.
There was a chance to go to Chicago and work in the Paramount production
facility but the climate change was going to be too much.
Since the frame building
community was almost non-existent in the US, Europe was the next
option. At this point, Ross had built about 60 frames (under the Red
Bush name) and had recently married. Since Ross had never been
overseas, England was quite a change. After being there for three
days, it became apparent that England was not a viable option. In
those three days, the bike that Ross brought with him had been looked
over by various bike industry people and declared better than the
current production bikes. Since there was nothing left to learn,
it was time to head home. Ross stayed on for another month as shop
foreman to help prepare for the upcoming Milan bike show.
Ross is now back
in the US and looking for work. Still building custom frames while
doing some carpentry and working at the Bike Trip. There wasn't
enough custom business to work as a full time frame builder so Ross lined up a
job at a frame building factory in Los Angeles. When he showed up for the
job he was told that they couldn't use him for a couple of weeks so he checked
in at Santana to see what they were up to. He was offered a job in the
frame building department to build lug-less tandems (after having built one lug
less tandem and one lug-less road bike). He accepted the job
after learning the details about his previous job offer. That frame shop
had a bad reputation for not following up on promised work.
Put in a full
year building at Santana and got very proficient at lug-less building and even
began to prefer it to lugged frames. Working 8 hours a day at
Santana and then going home to build the custom frames was starting to get old.
built one lugged mountain bike under the Red Bush name. It used Hetchins style
fancy hand cut lugs and 650b wheels.
A couple of
friends start pressuring Ross to build them a couple of mountain bikes.
Finally he relents, and builds " the only five mountain bikes that I
will ever build". While building them up, Ross decide to do one
for himself to see what all the noise was about. He became hooked
and switched to mountain biking. Ross built a tandem bike for
name to Salsa Cycles for a more "commercial" name. The name came from the
love of Salsa. Ross often showed up at work with a bag of chips and a jar
of picante Salsa. Other names that were considered were Deux Roue (French
for two wheels), Psyclls and Salza. The Salsa name worked especially well
in conjunction with the pepper logo. Ross took one of the mountain bike frames
and showed it around some shops. With only a few builders making frames
(Ritchey, Mountain Goat and Mantis) there was a huge wait to get a frame.
Within a week, there were 16 frame orders for Salsa which was a big change from
the usual two or three bike backlog. With the increased level of orders,
Santana was left behind but there production levels fell soon afterwards so they
wanted Ross back. He agreed to come back for 5 months as long as he could
use the facilities to produce his own bikes as well. The money earned from
Santana was used to buy tools and equipment for Salsa. At one point, the waiting
list was up to 80 frames.
Ross on his original
Ross visits Scot
Nicol (Ibis) and falls in love with the Petaluma area. He moves
from Santa Cruz and starts Salsa a la carte to go with Salsa custom
frames. This is when stem production began by building a custom
stem with each frame. There was very little choice in the way of
stems back then. Salsa began production of stem in three different
of the Salsa Alacarte frames in late 1984.
Alacarte frames were built in 1985 and were pretty much all sold before the
tubing arrived. Since stem production was really taking off by this
time, this was the only batch of production frames. Custom frames
continued to be available.
Winning Magazine article
selling in Europe.
May 1987 Ross Shafer interview:
July 1987 Bike review:
Products for 1988 include Moto an Pro Moto
(with cable roller) stems, TIG welded by hand, 4 stock sizes. Custom stems
are also available to order and can be fillet brazed or TIG welded. Moto
bars are USA True Temper 4130 Cro-Moly, flat with 11 degree bend, 321 grams,
1.2mm to .9mm taper butted. Also available are t-shirts and portage
straps. Frames are available in road or mountain (Alacarte, TIG welded). Each frame is
custom made for each customer and will be fillet brazed using quality butted
tubing. frames retail for about $1,000. Salsa sponsors an all-woman
mountain bike race team led by Martha Kennedy. Salsa provided the
custom stems used by the 1988 US Olympic Team Time Trial team. Marty
Nothstein won most of his world sprint championships on Salsa custom stems.
Quote from Marty "I have GT make my bikes so that they fit me with my Salsa
1988 Salsa catalogs:
August 1988 Bicycle Guide Upgrades
1990 Catalog and dealer letter:
inducted into the Mountain Bike Hall of Fame. The Alacarte frame now uses Columbus tubing and comes with
the Bontrager composite fork and a Pro Moto stem. Salsa Custom frames are
available at the rate of about 20-25 per year. "Unsurpassed personal
attention to fit and detail make these frames truly special". Ross
designed custom titanium frames are available through Merlin Metalworks as well.
Salsa stems are available in many different models and options. The
standard stem is still the Off-Road stem (Pro Moto with roller and Moto w/o
roller_. The new Competition stem shaves about 55g from the standard stem
and is recommended for riders under 185 pounds. There are also available
in road, track (Sprint) and custom models. Salsa/Merlin titanium
handlebars are offered in 5 or 11 degree bends with a 22" width. They are
straight gauge, 3-2.5 titanium and weigh in at 184 grams without shims.
Salsa wear included caps, bottles, pins, t shirts and Helmet Panties (Lycra and
Lace helmet covers) all adorned with the Pepperman or classic Pepper logos.
The October 1991 Bicycle Guide magazine features a test of the Alacarte frame
and had a few interesting bits of information. They list the output
of frames at under 100 per year but projects the output for 1991 at 500.
Frame weight was listed at 5 pounds 6.25 ounces in a 49 cm size. Retail
price was $900 including the Bontrager fork and Salsa stem. Two future
projects are listed in the article. The first is an aluminum handlebar in
conjunction with 3ttt and the second is a lightweight aluminum quick release
seat collar in conjunction with Northern California neighbor DKG. The
April 1991 Bicycle Guide magazine has a one page interview with Ross.
Couple of interesting points from the article: there are 55-60 "stock" stems
that are kept in stock, stem production is listed as up to 7,000 per year, the
factory is located in the basement of a Mexican restaurant, there are 7
1991 Salsa catalog:
Bicycle Guide interview
from April 1991:
October 1991 a la Carte
review from Bicycle Guide magazine:
May 1992 quick release ad:
From an early
1992 Salsa Newsletter. Listed is a recall of 241 Moto and Pro-Moto stems.
No custom frame orders will be taken for 1992. New projects include:
collector t shirts, Salsa new stem models and some suspension ideas.
Changes to the Alacarte frame include: external butted seat tube (uses 27.0 seat
post), Bontrager standard fork (Comp to be a $25 option) and paint colors will
be white, black, metallic red, pearl white, white jelly bean or the new black
New products for 1992: Salsa Pro-Moto handlebars, heat treated
7075 aluminum, produced in Italy by 3ttt, 23" width, 159g, black anodized with
laser etched logos. Salsa Flip-Offs, hub quick release with the lever from
the Flip-Lock seat collar, conventional quick release motion (no extra twisting
needed), stainless steel at 102g and titanium at 86g. Salsa Mangos de
Amor, dual position bar ends, clamp on designs, Cro-moly, made in Taiwan.
Salsa Ti bolt option for Salsa stems, made by SRP, saves 24g. new Coffee
1992 Salsa catalog:
April 1992 bar ends and quick
bikes for Peter Gabriel and his band members David Rhodes (guitar) & Tony
Levin (Bass, also of King Crimson). This worked out nicely since Ross had
been a fan of Peter Gabriel ever since Peter's work with the band Genesis.
1993 Salsa catalog:
January 1993 Bicycle Guide
road bike review:
1993 Caramba crank with
Magic Motorcycle and Ross Shafter involvement:
listed as having 14 employees and is expected do over one million dollars in
sales for 1995. There are 81 different stem models available and sales
range between 7,000 and 10,000 per year. The Salsa Caliente Clothing
line is with partner Jed Clark. The crank project is listed in
1995 and eventually becomes Caramba, although without Ross. Max (son of
Ross) is now 9 years old and is into BMX so the BMX market gets a closer look.
1995 Salsa catalog:
From the 1996
Salsa Catalog: El Kaboing: Cool name, eh?
Something from Ross' cartoon days. Again we're sticking with a proven and
reliable design. Horst Leitner's McPherson strut design is a proven performer.
The CHUMBA WUMBA rear-end we use offers very rigid construction and large
diameter, adjustable, self lubricating bushings throughout to ensure as many
maintenance-free miles as possible. The stock shock is the Risse Genesis, but
the Elroy adjustable unit is also available. With the El Kaboing comes the Rock
Shox of your choice as well as a Salsa stem. Light, simple...what are you
waiting for? (Note: rear brake must be side activated).
3 frame sizes were: 42, 47,
71 degree head angles
73 degree seat angles
Top tube lengths (respectively) 56, 58, 60
Chain stay lengths 42
BB Height 31.5
Standover height (respectively) 76.5, 80, 83
The 1996 catalog also had the Salsa Viajero travel
bike frame with S&S couplers.
1996 Salsa catalog:
name is sold to a parts distributor, Quality Bikes Parts (QBP). Ross stays
on as a designer and consultant.
1998 Salsa Catalog:
the remnants of Salsa and QBP closes the factory 3 months later in September.
The factory had still been making the
frames, stems and quick release skewers. QBP sells the Salsa tooling back to
Ross. Soulcraft sets up shop in Ross's barn and uses the Salsa tooling to
build frames. Ross then started
1999 Salsa catalog:
Six-Nine Design offers
numerous technical and non-technical services to many kinds of businesses.
Among these are: product design, technical evaluation, CAD, prototyping,
fabrication, tool design, production planning, sourcing, vendor coordination,
quality assurance and project management.
Six-Nine Design also offers
functional art (by commission only) for individuals who desire unique and
well-crafted furnishings for their home or office.
Projects have included:
Phillips Electronics had Six-Nine design build the prototype
frames for Ford Automotives "Think!" electric bicycle! Ross built the frame and
help coordinate the making of several parts for the bike that was shown at the
2000 Detroit Auto Show. This project all took place in an intense three week
Six-Nine has also made 2 frames as well as many of the parts for the ultra rare
1951 AJS 7r3 racing motorcycle. There were only 3 or 4 of the motorcycles ever
made and none are known to have survived. The frames were
reproduced by using archival photographs and a later version of the frame for
references. The motorcycle was featured in the March 2004 Cycle World
magazine. The motorcycle now resides in the British National Motorcycle Museum.
Six-Nine design also does custom fabrication work for Mesa Boogie the famous
amplifier manufacturer. Six-Nine also does chassis and tooling design for
another high end amplifier company K&M Designs makers of the Two Rock guitar
amplifiers. Six-Nine has just finished the building of a new wood
shop/instrument building facility and is taking in guitar setup and repair work.
Currently (summer 2004) Ross wants to keep his guitar and amp building hobbies
Ross also makes and designs tools and is involved in process planning and design
for Oberon Design. Oberon Design is the manufacturer of numerous leather, paper
and pewter gift products.
Serial numbers should starts with "S" for Salsa and then "M" for
Moto (mountain), "T" for tandem or "R" for road. The numerical portion of
the serial number was sequential but records do not exist by date of production.
Ross Shafer on Salsa frame production:
"No Salsa frames were ever sourced outside the USA while I owned the company. At
one point I hoped to offer a Taiwan
sourced high quality commuter bike (complete bike), but that project didn't
happen and the only prototype made was built by the Petaluma gang. The bulk
of Salsa frames built before the fall off 1999 were built by Salsa. The few
exceptions being (I'm pretty sure this list is complete)
> 3 sample frames built for us by Tom Teasdale
>A sample run (5 I think) of frames by Craig Smith of Metalsmith in Sacramento
> about 5 custom Ti frames built by Merlin
>1 tandem built by Chris Igleheart
Even after I sold Salsa to QBP in 1997 no Salsa frames were produced outside
the Petaluma facility until sometime after QBP closed the Petaluma factory
in September of 1999. I had left the company a few months earlier."